The Shop
Sincere Cycles is aimed at anyone who wants to experience the peace and freedom in transport one can only achieve on a bicycle. We specialize in bikes and accessories for commuting/utilitarian cycling, as well as bikepacking and traditional touring, with a tendency toward gear that is built to last and MUSA (Made in the USA) when possible. My main goal is to create a comfortable, inviting, and inspiring place for people to gather and embrace the sense of childlike wonder one can be reverted to while on the bicycle. We host a variety of rides for all types of people, whether they identify as cyclists or not, as well as overnight camping trips, classes, and discussions.
Bailey Newbrey
Bailey opened Sincere Cycles in Santa Fe in 2019
Bicycles have always been a part of my life. Like many, I became enthralled with the freedom they provided at an early age. Around my 12th birthday, I got my first real BMX bike and went all in. The bike shop in my home town hired me when I turned 15, and by the end of that first summer I was building custom wheels in the shop and realizing that I’d unintentionally found my career.
I continued riding freestyle BMX at a high level until multiple concussions and a minor surgery forced me to reconsider my priorities. I bought my first road bike, moved to the city (Chicago), and fell in love with the culture around both commuting and touring. I took each opportunity to get out of the hustle and bustle, be it for a quick overnight with friends or larger tours such as a trip down the Mississippi to New Orleans.
In 2008, I was convinced to race my first cyclocross race and continued to do that fairly seriously for the next nine years. In 2012, Jesse Hautau, Steve Parkes, and I took a risk and opened a bike shop of our own, Comrade Cycles. I co-owned and operated Comrade for six years. During this time I became increasingly enamored with touring, bikepacking, and ultra-distance racing. The realization that Chicago was not the easiest place to continue these passions brought me to selling my portion of the shop and moving out of Chicago in early 2018 and eventually landing in Santa Fe to open Sincere Cycles.
The text on this page is edited from a 2019 interview with Bailey on BIKEPACKING.COM by Cass Gilbert. Click to read the full interiew.